Michelle Chesser lives in Millersville, MO and sells cinnamon rolls and other baked goods with her home food business, Home Sweet Home Bakery.

Michelle started her cottage bakery 16 years ago when she was living in a mobile home trailer and homeschooling her four young kids. She started very small and steadily grew her business until it became so successful that she had to intentionally scale back multiple times.

She now has a commercial kitchen built into her home and sells thousands of baked goods each year. But that’s not all: she also has a separate, very popular lemonade business in the summertime, a weekly catering gig, and a coaching business where she helps other food entrepreneurs build their bakeries.

She is well known online as the Home Sweet Home Baker and now has over 180,000 followers on Instagram. Rest assured, this is an episode you won’t want to miss!

What You’ll Learn

• That you can be successful with your cottage food business no matter how small your kitchen is
• What to do when you face obstacles in your business
• The mindset you need to have to be a successful home baker
• How to make yourself more productive when you have too much on your plate
• How to increase the chances that someone will buy from you
• Tips for growing your social media presence
• The trap of chasing every dollar and what to focus on instead
• How to get your kids involved in your business
• A side-hustle that can get you through a summer slowdown
• When to start hiring help, and how it can transform your business
• How to grow through life’s seasons while staying true to your vision

Resources

Home Sweet Home Bakery website (Instagram | Facebook)

The Baker’s Library

Missouri Cottage Food Law

Sponsor

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The Cottage Foodie is an online directory that will expand your customer base and connect you with food enthusiasts not only across your own state, but around the country as well. It’s the go-to resource for consumers everywhere seeking unique, locally-made treats.

The founder, Matt Rosen, was on Episode 133 and shared that he was inspired to start The Cottage Foodie to help other bakers fulfill their dreams.

By joining The Cottage Foodie, you’ll also get to connect and network with an exclusive community of Cottage Food Producers who are passionate about running their food businesses from the comfort of home.

Don’t miss out on this incredible opportunity to showcase your talents and grow your cottage food business!

To join The Cottage Foodie and learn more, go to forrager.com/cottagefoodie

Get full show notes and transcript here: https://forrager.com/podcast/140