Stacey Kimball with Bluebird Confections

Update: 2025-07-29

Description

Stacey Kimball sells alcohol-infused caramels and chocolates with her candy business, Bluebird Confections in Caldwell, ID.

Stacey started selling her caramels from home in 2013, expanded into a shared commercial kitchen in 2017, and then rebranded and moved into her own storefront in 2020 right before the pandemic hit.

In this episode, Stacey shares how she overcame challenges and found success by building relationships with her community and focusing on slow and consistent growth.

3 Key Takeaways

Lean Into Your Strengths: Stacey initially sold cookies and cupcakes, but quickly realized her passion and her business’s unique edge was in making caramels and confections. By focusing on what she truly enjoyed and what set her apart, she built a brand that stands out at every market. Don’t be afraid to pivot! Find what you love and what makes your business special, then double down on it.
Track What Sells and Let Data Guide You: In the early days, Stacey kept a simple handwritten list of what she brought to each market and what sold. This helped her spot trends like the popularity of assorted bags and make smarter decisions about what to make next. Even basic tracking can reveal powerful insights. Start small, but pay attention. Your best-sellers might surprise you!
Build Real Relationships: Stacey credits much of her success to building genuine connections with customers, local businesses, and her community. She remembers regulars, collaborates with local distilleries, and even gets surprise visits from customers bringing flowers! People buy from people they trust. Invest in those relationships. They’re the heart of a thriving cottage food business.