Rita Magalde sells baklava and other baked goods with her bakery, Sheer Ambrosia, in Salt Lake City, UT.

Rita started her bakery from home back in 2008, and still retains a wholesale account that she acquired in her first year in business.

But while some things have been consistent, most haven’t. Her roller coaster business journey includes big risks, life changes, and many surprises.

Rita calls Sheer Ambrosia her third child, and although it hasn’t been easy, she has now built it into a national brand and is confident it will become a multi-million dollar business.

What You’ll Learn

• How Rita’s business saved her from a very dark time in her life
• What to consider when transitioning from a home kitchen to a commercial space
• Why your business should not look like it’s home-based
• The importance of being honest in your business endeavors
• Why it’s essential to align your business with your passion
• The difference between clients and customers
• How to offer exceptional customer service
• The mindset you need to have to set your business up for success
• The importance of continuously adapting your business to meet customers’ needs
• The sales method that gets you the best of both retail and wholesale

Resources

Sheer Ambrosia website (Instagram | Facebook)

Goldman Sachs 10,000 Small Businesses

Utah Cottage Food Law

Sponsor

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The Cottage Foodie is an online directory that will expand your customer base and connect you with food enthusiasts not only across your own state, but around the country as well. It’s the go-to resource for consumers everywhere seeking unique, locally-made treats.

The founder, Matt Rosen, was on Episode 133 and shared that he was inspired to start The Cottage Foodie to help other bakers fulfill their dreams.

By joining The Cottage Foodie, you’ll also get to connect and network with an exclusive community of Cottage Food Producers who are passionate about running their food businesses from the comfort of home.

Don’t miss out on this incredible opportunity to showcase your talents and grow your cottage food business!

To join The Cottage Foodie and learn more, go to forrager.com/cottagefoodie

Get full show notes and transcript here: https://forrager.com/podcast/141