Micro POScast by POS Potential #07 - Another Casino banner: #drive&services
Description
Casino is back at it. New year, new banner.
And once again the French retailer is having a go at the proximity segment.
The banner is called Casino #drive&services and is meant as a melting pot of convenience store, walking drive, post office and other services.
The store has opened in the middle of Paris and its wide range of offering is a bit surprising for the location. I can understand this would be an attractive one stop shop for rural areas and small villages where core services have been disappearing for many years now.
In the middle of Paris I am not so sure. Especially as many of these services can be found online and have little added value to offer in a store.
Then again, I imagine the range of services to be easily replaceable should they prove to be unsuccessful.
To some extent, this model reminds me of the post offices in Germany that you now often find within convenience stores opened late at night and with storage capacity for receiving packages.
I found that the integration of post office and banking services within stores of great value for shoppers. Any service that requires physical interaction such as identification, signature or delivery makes sense. The rest would probably fall in the nice to have category.
Thanks for listening!
Read more:
- https://www.olivierdauvers.fr/2021/01/27/decouvrez-casino-driveservices/
more information:
- https://www.pospotential.com
- https://www.linkedin.com/company/posp...
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