Micro POScast by POS Potential #09 - MERE: the Russian ALDI
Description
Please don't ask me how to pronounce MERE. Or MERE? I don't know.
All I know is that the Russian retailer comes with a clear USP: offering the lowest price on the Spanish market. And by about 10 to 20% lower. Now that is a strong claim in a market that is already very competitive.
The target is to open up to 100 stores in Spain in the next four years starting in Barcelona where the retailer is based.
The price strategy is backed by a no thrill style in the shops.
For those who remember you can expect ALDI style from the 90's.
That means no fun in the aisles and products directly available from wooden pallets.
Now is that going to be enough to lure customers in?
Not so sure. The Spanish market is already very tense in terms of price and the product offering is quite specific with a very large share of fresh goods. The retailer also has limited experience in Europe with only a few stores in Germany, Romania or Poland.
Is that be enough? We will make sure to follow up on that story!
Don't forget to follow us on LinkedIn and YouTube for more news!
Thanks for listening!
Read more:
- https://www.foodretail.es/retailers/Aterriza-Espana-Mere-supermercados-descuento_0_1514548557.html
more information:
- https://www.pospotential.com
- https://www.linkedin.com/company/pospotential
- https://www.instagram.com/pospotential
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