Micro POScast by POS Potential #10 - Amazon exits food retail in France!
Description
Amazon is changing its business model for food retail in France.
Until now you could order from Amazon Prime Now or from Partner retailers such as Monoprix.
This is now changing and Amazon will stop its own service and exclusively act as logistic partner of retailers available on its marketplace.
Now that is quite a statement!
In short, Amazon won't be selling food directly anymore and is taking a step back in this sector. It will now only offer its marketplace to its customers.
So what lies behind this step back from the American retail giant?
In one word: THE DRIVE
eCommerce in France for food retail is dominated by the drive channel. And Amazon cannot compete there against the thousands of point of sales equipped with drive platforms.
Food delivery is different and requires a specific delivery model. You just cannot leave a bag of groceries in a mailbox or at your neighbor’s place...yet.
I am convinced Amazon will come back with a solution to enter this very attractive market.
One of them is the example of smartboxes that we mentioned in a previous episode.
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Thanks for listening!
read more:
https://www.olivierdauvers.fr/2021/02/10/amazon-sur-lalimentaire-changement-de-modele-la-suite/
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