Micro POScast by POS Potential #11 - Kitkat's vegan revolution
Description
Hi everyone, this is Stan and you are listening to POScast
Today we are going to talk about the Vegan revolution in the snacking category!
Who has not seen the Vegan KitKat news?
If you don't...that probably means you have been off the grid since last Friday!
Instagram, Facebook, even LinkedIn...it's everywhere!! And this is huge! not only for Kitkat but for the whole category.
Confectionary is still at an early stage of its development in the Vegan segment.
Having a blockbuster product such as KitKat joining the party is a big deal.
Looking at examples such as Alpro it is clear that the first mover has a huge advantage in this field.
Nestlé wants to make that claim and bringing a vegan version of KitKat is a great move.
I am very excited to see such innovations hitting the shelves!
What do YOU think about the Vegan KitKat?
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