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Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Update: 2025-09-03
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Stefano Puntoni, Wharton Marketing Professor and Co-Director of the Wharton Human AI Research Program, explores the evolving strategies behind monetizing AI platforms, the implications of sponsored chatbots for consumer trust, and the critical role of energy efficiency in ensuring AI’s sustainable future.

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Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond

Monetizing AI Platforms: Freemium Models, Sponsored Bots, and Beyond