Welcome to the Super Entrepreneurs Podcast! In this episode, host Shahid Durrani sits down with dynamic small business coaching duo, Sharyn and Hank Yuloff. With a wealth of experience in marketing, sales, public speaking, and human resources, Sharyn and Hank have helped countless entrepreneurs overcome challenges and achieve sustainable growth. They are the authors of eight bestselling business books, sharing insights on everything from effective marketing strategies to scaling small businesses. Tune in as they discuss unexpected hurdles in consulting, uncover common misconceptions about marketing, and reveal their go-to strategies for small business success. If you’re looking to refine your marketing approach and drive measurable results, this episode is for you!

 

Chapter Stamps:

01:10 Unexpected Challenges in Business Coaching

03:20 Key Marketing Strategies for Small Businesses

06:15 Misconceptions About Marketing

08:50 Balancing Creativity and Data in Marketing

13:03 The Ethics of Cold Email Marketing

16:57 Importance of Mindset in Entrepreneurship

18:32 Conclusion and Final Thoughts

Pullout Quotes:

 

Sharyn Yuloff: "The key to small business growth is understanding your audience and tailoring your message to meet their needs."

Hank Yuloff: "Marketing isn’t just about selling; it’s about building relationships and creating value for your customers."

Sharyn Yuloff: "In today’s digital world, your online presence is just as important as your brick-and-mortar location."

Hank Yuloff: "Don’t be afraid to experiment with your marketing strategies. The best insights often come from trying something new."

Sharyn Yuloff: "Every challenge you face as a small business owner is an opportunity to learn and grow."

 

 

Social:

Website: www.YuloffCreative.com

Socials:  @YuloffCreative

 

Disclaimer: Please be aware that the opinions and perspectives conveyed in this podcast are solely those of our guests and do not necessarily represent the views, ideologies, or principles of Super Entrepreneurs Podcast, its associated entities, or any organizations they represent or are affiliated with. We provide a platform for discussion and exploration, and the content of each episode is understood to be independent expressions from our guests, rather than a reflection of the beliefs held by the podcast or its hosts.

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