Ever wondered how streetwear evolved from niche to mainstream?

Join us as Ryan Martin, podcast host and founder of Remarkable Digital interviews  Nick Gray, founder of I Got You Consulting, Nick shares his experiences in building robust brand strategies and retail partnerships, making this episode a goldmine for anyone interested in the intricacies of the fashion and retail world.

We delve into the nuances of cognitive and emotional branding in retail, breaking down how brands can become automatic choices for consumers. 

Nick explains the significance of focusing on a single emotional branding category—be it entertainment, experience, expertise, or design—to create a strong and clear brand identity. 

With examples like the US toy store Camp and Dyson, he illustrates how smaller brands can leverage emotional branding to carve out a niche. 

The importance of personalisation in e-commerce is also a key highlight, featuring strategies from brands like Glossier on how to humanise online shopping through personalised content and sustainable practices.

Our conversation wraps up with the crucial topic of internal clarity and focus for business improvement. 

Nick emphasises the power of small, incremental changes and a deep understanding of core values, drawing parallels with luxury brands that connect emotionally with diverse consumer personas. 

We also explore how e-commerce businesses can achieve a competitive edge by prioritising exceptional customer service and authentic content. 

Tune in for a deeply enriching episode that offers a wealth of practical advice and thought-provoking ideas to navigate the competitive market in 2024.

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