BONUS CODE:  eCommerce Podcast Listeners get 20% off for a limited time, jump to conni.com.au and use code: ecomaus

Join us as Ryan Martin, Host and founder of Remarkable Digital, speaks with Norm Douglas, COO of Conni, a product that requires a unique marketing mix, as it can be a product people don't want others to know they use. 

Beyond his entrepreneurial achievements, Norm is also a senior football umpire in the Geelong Football League and an avid guitarist — a passion he picked up during the COVID-19 pandemic. 

We explore his multifaceted life and gain insight into the unique marketing strategies that have driven his business to nearly 5,000 reviews.

Norm shares his transformation from a communications and IT all-rounder to a digital marketing expert who orchestrated Connie's impressive growth. 

Discover the innovative approaches he employed, from leveraging Facebook and Google Ads to addressing high customer acquisition costs with a focus on quality and brand loyalty. 

Listen as Norm recounts the pivotal moment when customer demand led to a strategic expansion into disposable adult diapers, highlighting the company's agility and dedication to customer needs.

Effective customer engagement is at the heart of Connie's success. 

Norm emphasises the power of real, personalised interactions and the importance of adapting products based on customer feedback. 

This episode is packed with practical advice on inventory management, leveraging social media, and optimising shipping strategies. 

Norm's personal anecdotes and professional insights provide a comprehensive guide for anyone looking to build a resilient, trusted e-commerce brand in a competitive market. 

Don’t miss out on these valuable lessons and inspiring stories!

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