In this episode of the Medicare Sales Playbook, Dallas sits down with Emma Dunlap, owner of Prime Benefits Group—and one of the most resilient new agents in the business.

Emma's journey is unbelievable:

• She entered the industry after burning out in entertainment and tech

• Survived Hurricane Helene, spending four days on her roof in North Carolina

• Lost nearly everything, evacuated to Wisconsin, and rebuilt her life from scratch

• Started in an area with no leads, driving hours between door knocks

• Refused to quit, pushed through adversity, and rebuilt her agency in Kentucky

• Is now serving families, leading with consistency, and preparing to build a nationwide team
  
  

This episode is packed with motivation, tactical advice, and mindset shifts for newer agents, struggling agents, and anyone who needs a reminder that you can start again.

You'll learn:

• Why "failing your way into the business" is actually a superpower

• What to do when you have no money for leads

• How to build consistency and structure as an independent agent

• How to choose the right mentor or agency

• Why cross-selling life & Medicare increases persistency and income

• How community, mindset, and discipline keep you going on hard days
  
  

If you're grinding through AEP or trying to get momentum, Emma's story will light a fire in you.

🔗 Want more training?

✔️ Last Wednesday Webinar: deeper dives into episode topics
✔️ Medicare Bootcamps: in-person training coming soon
✔️ Contact Dallas: dallas.keithley@medicaresalesplaybook.com
✔️ Connect with Emma: Text: (828) 380-1359