Want a Medicare practice that consistently fills the calendar, cross-sells compliantly, and opens the door to retirement planning? Today, Dallas sits down with John & Jennifer Kennedy (Kennedy Wealth Strategies) to unpack their exact seminar system, how they run a thriving spouse-team business, and the abundance mindset that's moving the whole industry forward.

What you'll learn

• The "abundance over scarcity" playbook that accelerates growth (and why collaboration beats competition)

• How a spouse team splits roles using StrengthsFinder to reduce friction and boost output

• Their seminar formula: T65 targeting, 4-month mail window, mail volume, costs, attendance rates, and conversions

• The simple way Jennifer explains Medicare (4th-grade clarity) that wins rooms—and why "connection beats complexity"

• Compliant cross-selling: name-tag/notes system, interest sheet, and separate-meeting flow that leads to LTC, HI, cancer, and retirement wins

• How Medicare fuels retirement planning ($3M+ annuities submitted YTD from the Medicare side)

• Family + business dynamics: shared vision, rhythms, and communication that keep momentum (and marriage) strong
  
  

Resources & how to connect

• Tuesday Tips + Last Wednesday Webinar invites: Send your email to Dallas → dallas.keithley@medicaresalesplaybook.com
  
  

• FREE MSP Cross-Selling Sheet: Email Dallas with subject "Cross-Selling Sheet" → dallas.keithley@medicaresalesplaybook.com
  
  

• Mentorship with the Kennedys (limited): jen@kennedyws.com
  
  

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