Selling Medicare: How to Build a Marketing Plan That Actually Works
Description
In this episode of The Medicare Sales Playbook, host Dallas Keithley welcomes Brian Askins, CEO of Lasting Mark, for his third appearance on the show — and this one's packed with wisdom. Together, they dive deep into why 92% of insurance agents fail, how to build a real marketing plan, and the exact steps that separate struggling agents from six-figure earners.
Brian breaks down the 5-step roadmap to a million-dollar Medicare business — including how to leverage cross-selling, elevate referrals, and fund your growth through smart marketing. Whether you're brand-new or ready to scale, this episode shows you how to stop playing the insurance lottery and start running a business that lasts.
👉 In this episode, you'll learn:
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Why most agents never build traction — and how to avoid their mistakes
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The truth about recruiting without a marketing plan
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How to cross-sell and elevate to retirement planning
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The simple system that fuels six-figure growth
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What Brian would do today if he were starting over with $5K/month
🎯 Key Quote:
"If the horse is dead — dismount. Get off it, find the right team, and get moving again." — Brian Askins
📧 Want access to the Tuesday Tips or Last Wednesday Webinars?
Email: dallas.keithley@medicaresalesplaybook.com
📧 Want access to the Medicare Sales Playbook Cross Selling Sheet: https://medicaresalesplaybook.com/crosssellingsheet
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