Herman Pool joins Uncle Marv’s IT Business Podcast to share his expertise in marketing automation and business growth strategies for MSPs. As the founder of Vertical Action and Noticeable, Herman has developed tools and systems that go beyond traditional website services to include marketing fulfillment and coaching.

He introduces his GROW system—Get Noticed, Build Relationships, Own the Sale, and Win Fans—which provides a roadmap for MSPs looking to scale their business effectively. From email campaigns that keep clients engaged year-round to leveraging automation tools like ActiveCampaign and HubSpot, Herman explains how these strategies help businesses stay top of mind and deliver value consistently.

Herman also shares personal anecdotes about his journey from running a classic arcade to helping MSPs succeed through open office hours and hands-on coaching. The episode is packed with actionable advice, including tips on building trust with clients, improving communication processes, and using testimonials to attract new business.

The GROW System

• Herman breaks down his four-step process: Get Noticed, Build Relationships, Own the Sale, and Win Fans.
• Learn why consistent communication and delivering on promises are key to building loyalty.

Marketing Automation Tools

• Explore tools like ActiveCampaign, HubSpot, and Keep that simplify marketing processes.
• Understand how personalized coaching can help MSPs overcome overwhelm when using these platforms.

Building Relationships

• Discover why staying in touch with clients beyond invoices is critical for long-term success.
• Tips on being approachable and reachable to enhance client trust.

Winning Fans Through Testimonials

• How collecting reviews and showcasing testimonials can boost your reputation.
• Strategies for turning satisfied clients into advocates for your business.

Companies, Products & Books Mentioned

• Vertical Action: https://www.verticalaxion.com/
• Noticeable: https://www.getnoticeable.com/
• ActiveCampaign: https://www.activecampaign.com/
• HubSpot: https://www.hubspot.com/
• Keap (formerly Infusionsoft): https://www.hubspot.com/
• Dave Ramsey's EntreLeadership: https://www.ramseysolutions.com/business/entreleadership

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