Oliver Schusser on Apple’s Strategy in Music, AI’s Potential, and the Super Bowl Halftime Show
Update: 2025-09-25
Description
We’re continuing our Trapital Summit recap series. In today’s episode, you’ll hear my conversation with Oliver Schusser, VP of Apple Music and International Content, to explore Apple’s journey in music. We dive into the state of music streaming, AI ‘s impact , and Apple’s partnerships in sports and live content.
02:46 From iTunes to Apple Music
01:39 Focusing on Music
08:41 Apple Music Growth and Subscribers
11:40 AI
14:49 Halftime Show, MLB, MLS and more
This episode is presented by TooLost, a platform empowering artists with tools to manage, distribute, and grow their music independently.
Listen in for our Chartmetric Stat of the Week.
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