If you’re constantly chasing leads, refreshing your inbox, or replying to DMs late at night, this episode is for you. I know exactly what that feels like because I used to do it too.

When I first started in real estate, everything relied on me,  if I stopped marketing, following up, or networking, the leads stopped too. It was exhausting and unpredictable. The turning point came when I realised I didn’t need more work; I needed more structure. That’s when I discovered the power of funnels and automation in property management marketing and it changed everything.

In this episode, I’m breaking down the exact marketing funnel framework I use in my property management business today. You’ll learn how to attract leads with value based content, capture leads through lead magnets, nurture client relationships with authenticity, and convert leads into clients with clarity, all while leveraging AI tools for real estate marketing that make everything faster and easier.

This is the system that helped me go from chasing leads to attracting them, even while I’m offline or on holidays.

 ”One of the things that I have found that's working really well for the clients that we currently work with is creating short videos, breaking down property investment myths. The engagement on some of these videos, especially on platforms like reels and TikTok, is getting huge engagement.  These worked because our clients weren't selling. They were serving.”-Kylie Walker

We cover:

• What a marketing funnel really is  and how it helps clients move from stranger to paying customer
• The four stages of every successful sales funnel: Attraction, Connection, Nurture, and Conversion
• How to create educational content for property managers that positions you as the go to expert
• Lead magnet ideas that attract high-quality leads so you can grow your property management email list and position yourself as a real estate marketing expert.
• How to build an email nurture sequence that builds trust over time
• The three most common funnel mistakes and how to avoid them
• The AI marketing tools I use every week  including ChatGPT, Kajabi, and Canva  to save hours
• How to show up consistently and create sustainable growth in your real estate business

Join my new FREE  Masterclass 🔥

The 5 Mistakes Keeping Your Real Estate Business Invisible Online (And How to Fix Them Fast) https://courses.thatpropertymum.com.au/5-mistakes-invisibleonline

Kylie’s Resources:

Property Management Growth School: https://courses.thatpropertymum.com.au/TPM-BDMSchool

 Digital Marketing School: https://courses.thatpropertymum.com.au/digitalschool

 That Property Mum Courses: https://www.thatpropertymum.com.au/courses/

 The PM Accelerate Membership: https://courses.thatpropertymum.com.au/accelerate

 Book a Strategy Call with Kylie: https://calendly.com/kylie-tpm/coaching-call 

 Kolmeo: https://kolmeo.com/

 Find out about our Done for You Lead Generation - https://calendly.com/kylie-tpm/done-for-you-leads-discovery-call

35 AI Prompts to help you Grow your Business on Social Media: https://courses.thatpropertymum.com.au/35-prompts-to-grow-your-property-management-business-on-social-media

Connect With Kylie:

Follow Kylie Walker on Instagram- https://www.instagram.com/thatpropertymum_/

Follow Kylie on Facebook - https://web.facebook.com/thatpropertymum

Connect with Kylie on LinkedIn - https://www.linkedin.com/in/kylie-wal...

Explore Kylie's Website - https://www.thatpropertymum.com.au/

Watch Kylie on YouTube - https://www.youtube.com/@thatpropertymum