DiscoverMarketing Against The GrainOpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)
OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)

OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)

Update: 2025-10-23
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Get the 10 Marketing Research Prompts for Atlas: https://clickhubspot.com/cwk


Ep. 373


Is Atlas the Chrome killer? Not so fast.


Kipp and Kieran dive into OpenAI’s latest launch—the ChatGPT Atlas web browser—and explore how it stacks up against Google Chrome and Perplexity’s Comet browser. Learn more on how AI agents can take over your browser to automate tasks, why bringing memory online could fundamentally change your web experience, and the real-world marketing hacks you can pull off with agentic browsers right now.


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Kieran Flanagan, https://twitter.com/searchbrat 



‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.

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OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)

OpenAI Just Launched a Web Browser (and It’s Smarter Than Chrome)

Hubspot Media