Get our 10 AI prompts to dominate SEO & AEO: https://clickhubspot.com/mbc

Is SEO more relevant than we thought?

Ep. 385

Kipp, Kieran, and Ethan Smith, CEO of Graphite, dive into the data behind the real state of SEO, debunking the myths that SEO is dead and uncovering what’s really changing with the rise of answer engine optimization. Learn more on whether LLMs are really overtaking search, how marketers should invest between SEO and AEO, and the most repeatable tactics to rank #1 on Google and show up in AI-generated answers.

Mentions

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  Ethan Smith https://www.linkedin.com/in/ethanls

  
  


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  Graphite https://graphite.io/

  
  


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  Ahrefs https://ahrefs.com/

  
  


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  ChatGPT https://chatgpt.com/

  
  


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  Grok https://grok.com/

  
  


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  Claude https://claude.ai/

  
  


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  Perplexity https://www.perplexity.ai/

  
  

Get our guide to build your own Custom GPT: https://clickhubspot.com/customgpt

We’re creating our next round of content and want to ensure it tackles the challenges you’re facing at work or in your business.

To understand your biggest challenges we’ve put together a survey and we’d love to hear from you! https://bit.ly/matg-research

Resource

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  [Free] Steal our favorite AI Prompts featured on the show! Grab them here: https://clickhubspot.com/aip

  
  

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.