Meaningful technical SEO optimizations can have many moving parts, but migrations are among the most robust projects that roll out under an SEO’s watch. Beyond the significant impact it can have on the site, a migration also requires lots of collaboration between devs, SEOs, and key stakeholders.

So how should SEOs approach migrations, in terms of communicating key SEO considerations, ensuring they’re accounted for in the rollout, and addressing any potential fallout in terms of KPIs? We were lucky enough to sit down with Nikki Halliwell (https://www.nikkihalliwell.com/), Founder of Tech SEO Audits, to chat through the ins and outs of managing migrations as an SEO.

Here are some of the key questions we address:

02:25 - What are some of the most common issues that pop up with different types of migrations?
07:40 - What have you found most successful in collaborating within and across teams to execute migrations?
12:06 - How do you accommodate changes and shifts in the migration timeline?
21:08 - What are the questions and considerations you pose to clients who are considering a migration?
30:42 - We focus a lot on issues when it comes to migrations, but what are some of the potential positives for SEO?
38:34 - How do you go about investigating and resolving organic traffic or conversion loss resulting from a migration?

We’re here to answer any questions you might have after watching. Shoot them our way at https://thegray.company/ask-seo-questions.

We also share plenty of SEO tidbits on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo). Give us a follow to get them hot off the press and in your feed!

Looking for more perspective from our panelists? Be sure to follow:
Nikki Halliwell (https://twitter.com/NikkiRHalliwell)
Tory Gray (https://twitter.com/torylynne)
Begum Kaya (https://twitter.com/begumkayaSEO)

#SEO #SEOAMA #OSEOO #TechSEO #SEOOptimization #SiteMigration #GoogleSearch