Let’s discuss the world of SEO roadmaps and how they intersect with product management. Our guests, Gus Pelogia, an SEO Product Manager with Indeed, and Heather Kaeowichien, the Director of Product Management for The Gray Dot Company, talk about what makes the roadmap such a crucial tool for executing strategic SEO projects. We break down common challenges, emphasizing validation, collaboration, and continuous testing in a dynamic digital environment.

This episode is a must-watch for SEO professionals and product managers navigating the complexities of bringing an SEO strategy to market.

Here’s a quick peek at some of the topics we cover:

04:33 - How do you approach building a strategy as an SEO Product Manager? 08:25 - How do you get high-quality input from stakeholders that are new to the process?14:50 - How do you facilitate collaboration between the Marketing, Product & Engineering teams?
21:55 - What kind of systems do you use to prioritize what's on your roadmap? How do you decide what's most impactful?
28:06 - How do you handle a project that requires development to set up the test?
30:57 - How do you measure the success of your roadmap?
37:03 - What are your biggest product management fails?

Feel free to send us your questions on this (or future!) episodes at: https://thegray.company/ask-seo-questions.

Follow us on LinkedIn (https://www.linkedin.com/company/graydotco/) and Twitter (https://twitter.com/GrayDotCo) for access to all of our SEO hot takes.

Don't forget to follow our panelists for more SEO and product management wisdom:
Gus Pelogia (https://twitter.com/pelogia)
Heather Andrews Kaeowichien (https://www.linkedin.com/in/marketingheather/)
Tory Gray (https://twitter.com/torylynne)
Sam Torres (https://twitter.com/samtorresatl)

#SEO #SEOAMA #OSEOO #TechSEO #ProductManagement #SEORoadmaps #GoogleSearch