Oppositio Singularis: The Positioner's Folly

Update: 2025-12-17

Description

David sees too many marketing agencies trying to attract new business by staking claims of specialness on things for which nobody is claiming the opposite, instead of building their positioning on uniquely defined expertise.

Comments

In Channel

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Oppositio Singularis: The Positioner's Folly

David C. Baker and Blair Enns

#box-pro-ellipsis-176717311033876{-webkit-line-clamp:2;}Oppositio Singularis: The Positioner's Folly

Oppositio Singularis: The Positioner's Folly

David C. Baker and Blair Enns

Oppositio Singularis: The Positioner's Folly