Orchestrating Localization: People, Process, and AI
Update: 2025-10-14
Description
What does it take to ship products that feel local everywhere? In this Localization Today episode, host Eddie Arrieta talks with Anna Albinson, CEO of Gridly, about the “Localization Triathlon”: AI for speed and scale, automation for flow and reliability, and humans for creativity and cultural fit.
We dig into connected workflows (one source of truth instead of silos), the rise of the orchestrator role, and lessons Gridly carried from gaming into SaaS, fintech, and edtech.
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