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Lessons in Localization for Startups and Emerging Companies

Lessons in Localization for Startups and Emerging Companies

Update: 2025-10-07
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By Brian McConnell


Based on his experience helping technology startups build localization programs, the author shares common pitfalls that emerging companies often encounter when localizing their products — and presents strategies for avoiding them. He concludes with a call to language service providers to appeal to emerging businesses early in their development.

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Lessons in Localization for Startups and Emerging Companies

Lessons in Localization for Startups and Emerging Companies

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