Phrase on the Forrester Wave: Automation, AI, Impact
Update: 2025-09-12
Description
Forrester’s first-ever Wave for Translation Management Systems is here—and it just made language tech a board-level conversation. In this episode of Localization Today, Eddie Arrieta sits down with Georg Ell (CEO) and Jason Hemingway (CMO) of Phrase, named a leader in the inaugural report with top scores in 21 of 26 categories.
We unpack why the Wave matters now, how AI, orchestration, and quality scoring are driving hyper-personalized, multimodal experiences, and what enterprises can do in the next 90 days to turn multilingual content into measurable growth. Georg and Jason also dig into partner ecosystems, transparent roadmaps, and automation outcomes—plus where agentic workflows really stand.
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