A User Experience Approach to Tone-of-Voice Adaptation: How inDrive improved its Spanish localization
Update: 2025-09-01
Description
The author presents a case study from ride-hailing app inDrive, detailing how the company addressed a problem with its Spanish-language localization strategy. After analyzing peer apps and gathering user feedback, inDrive was able to successfully adjust its messaging for Latin America and Spain.
Comments
In Channel
Download from Google Play
Download from App Store
United States00:00
00:00
x
