PBI 005: Creating A Powerful Podcast With Pat Flynn
Description
Pat Flynn is the founder of Smart Passive Income and a recognized thought leader in the areas of online entrepreneurship, digital marketing, and lifestyle businesses.
His podcast, Smart Passive Income, is consistently one of the top 10 most popular podcasts in ALL of iTunes and his blog is read worldwide by tens of thousands of readers everyday. Pat was one of the first entrepreneurs to publicly display his monthly and annual income, expenses and net profit. This degree of transparent, authentic leadership has propelled him towards being recognized as one of today’s most celebrated new media influencers.
In this episode Pat reveals:
- His proven process for identifying pending opportunities and what you must do to take full advantage of the potential upside.
- How being a new media influencer can massively impact the trajectory of your business and your life.
- What single initiative provides the highest ROI for you of ALL currently available marketing options.
- What most aspiring new media influencers get COMPLETELY wrong and how avoiding this one mistake can reap significant financial rewards for you.
- The most cost-effective and reliable hardware and software tools you ABSOLUTELY should be using in your business.
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Read Full Transcript
Announcer: This is Push Button Influence where the world's leading influencers candidly share their exact strategies for maximizing reach, accelerating growth and generating massive exposure, all by leveraging the power of new media. You can become the next Larry King, Oprah or Howard Stern. All you need to do is broadcast your brilliance. Push Button Influence teaches you how. Here are your hosts, Alex Mandossian and Steve Olsher.
Steve: Welcome to another edition of Push Button Influence with the one and only Alex Mandossian, who would be on that side of me if you are live on Blab with us and Kaplan who will be on that side of me if you are on Blab live with us and I am Steve Olsher so welcome, welcome. Oh man, super excited today. Is that like your Egyptian little dance Mr. Mandossian? What exactly is it that you are doing there?
Alex: You go Far East because we are a West Coast show and I want to go east.
Steve: You are walking like an Egyptian already, nice. As we do every episode here on the Push Button Influenced, we start out with a word. I know Mr. Mandossian, you have a word for Pat Flynn, so what would your word of the day be and why?
Alex: Well, I know Pat a lot less chronologically than you do and he was introduced to me by you and I thank you for that. Now studying up on him for the past week and a half, the word is absolutely, positively "transparency." One thing I realized is that came before some other folks who'd list their income. One of them happened to be on our show. He was our second guest. His name starts with a "J". I am wondering, Pat, what made you decide to list your income on your website and why that level of transparency? You talk about family. You talk about 2008 and being let go and your story is awesome. It's an inspiration for anyone not in a recession, but why list income? Because I think it's a … [Inaudible].
Pat Flynn: Sure, after I got laid off in LA and again, thanks guys for having me here. Thanks for everybody who is watching and on the replay, too, if there is a replay. Blab does replays, right?
Steve: They do.
Pat Flynn: This is my first time on Blab. It's awesome, loving it.
Steve: Yes, we take full credit. I love that.
Pat Flynn: Anyway, when I got laid off, I soon discovered this world of online business and when I got really excited about it, I started following every guru that I could find because I wanted to learn from the best. When I started doing that, I started subscribing to all their email lists. I think I was on 25-30 different email lists. I was constantly getting emails. I tried to connect what was working for them and I quickly found out what wasn't working for me. What made me feel disgusted of what I was reading and how I was being treated. I always felt like they wanted me to spend money with them before they wanted to get to know me first. Every time I had to ask them questions, I would always get these canned answers and on their sites I would only see what I knew was just the good parts because while I was building the business I knew it was very hard, but it wasn't always shown that way from these people.
When I got into this space after I did really well with my Green Exam Academy website and helping people pass an exam in the architecture industry, that was my first foray into online business. When I wanted to share everything, I was just like, "You know what? Nobody is sharing everything. I am going to share everything, the good, the bad, the ugly, the wins, the failures. I think it will be kind of cool if for this first month only, October 2008, I share how much money I make. I just want to show everybody what happened, how this changed my life and that this is actually possible and you could do it in a legit way." Once I did that, the response to Sharing My Income Report was just so amazing that I just kept it going because it was apparent that was going to be something that was going to help me standout in this space and that has definitely been the case.
Now, eight years later, it's still going strong and you could see the progression. I thought I was doing well at $8000 in October 2008 per month and now I am at $108,000 per month, which is awesome. People have been able to follow me along the way and they feel like they know who I am as a result of just being transparent through all the ups and the downs.
Steve: Yes absolutely, all right my man, here is my word of the day and it is funny we both had the "TR," but we have a different "TR" going and if you can see that, my word of the day is "trolls." It's interesting because you just can't seem to avoid them damn trolls when you get a little bit of notoriety going on. My question for you, Pat, is how do you deal with those who are well, let's just say, not very nice to you in the online world?
Pat Flynn: Trolls are interesting because I started to get real trolls in 2010 and there was a