Announcer: This is Push button Influence, where the world's leading influencers candidly share their exact strategies for maximizing reach, accelerating growth, and generating massive exposure, all by leveraging the power of new media. You can become the next Larry King, Oprah, or Howard Stern. All you need to do is broadcast your brilliance. Push button Influence teaches you how.

Here are your hosts, Alex Mandossian and Steve Olsher.

Steve Olsher: Welcome to another edition here of Push Button Influence! How are we doing? It's been one of those days, and it's an awesome day because we've got Lisa Sasevich here with us. You stepped in at the last minute to help us, and it's so cool, because we know how incredibly busy you are, and so for you to spend this time with us and share your brilliance with our audience is so incredibly appreciated.

Welcome to Push Button Influence, everybody. We've got the one and only Alex Mandossian with us, along with Lisa Sasevich. Lisa, as we do at the beginning of every episode here on Push Button Influence, we start with a word. Alex, what is your word of the day?

Alex Mandossian: Okay, well, I started with one because I've read everything I can get my hands on what Lisa has written. She is known to tell people, "Hey, if there's an opening for me to speak, I'm over here, don't worry about it, I'll jump on stage." She didn't even do that. It's almost like the universe did it for her. My word was going to be "adapt," because I think she's the most adaptive marketer I know, but that is not Lisa. For me, Lisa and I come from similar lineage with experiential training and accelerated learning, and she is the best whom I know. This is not just for you, Lisa, I say this even when you're not here. The word is "enroll." Now, whether you're a parent enrolling your child to eat protein or going to bed on time, if you're enrolling your current or former spouse to do something that they don't want to do, or if you're enrolling students to run to the back of the room and continue education with me, enrolling makes a different. It turns someone from good to great.

What does enroll mean to you? Because you are the best I've seen, men or women. You know how to enroll. What does that mean? what does that word mean to you?

Lisa Sasevich: Well, I'm assuming you're asking me, Alex. There's three of us here, so I just want to make sure, because Steve could probably say a lot of really cool things about what enroll means, too. I think we've got three masters of enrollment here, so this is really fun.

For me, and I got this definition years ago. I was, I think, 19 years old when I stumbled on to personal development work, and in one of the many courses that I did, but really, I think the one that was such a core for me was Landmark Education, the creators of a course many years ago called Landmark Forum. They used to talk about the word "enroll" in a way that I really got it, which is really opening a new possibility for somebody that they didn't see before, and inviting them to step into it.

I think as marketers, that's what we're doing all the time, whether we're doing it online or a live stage, or through any kind of medium, is we see a possibility for people. We see something far beyond what they might be able to see, or maybe different. Maybe a nuance that they can't see for themselves or haven't seen yet. Even the most successful person on the planet, there's also possibilities beyond where we are. I think that what we do for each other is we enroll each other in ideas, in strategies, in fun, in growth, all the time. I was telling my kids, who are downstairs ... I forgot they had a short day, Wednesday is a shortened day, so they're up here wanting to play, and I'm like, "I didn't get a shortened day today!"

Steve Olsher: My daughter has a short day too on Wednesdays from her school.

Lisa Sasevich: I mean, here I am. We're playing, right? We're playing. I feel like even as a parent, I grew my business since they were a newborn and a three year old up to now, where they're nine and 12, always from home, with them right there participating. I feel like enrollment is not only something that's critical to my business, but it's the difference between strong-arming your kids, the people in your life, versus enrolling them in your new ideas, your possibilities, your mission, your vision for yourself and for them.

There's the long answer.

Steve Olsher: Good answer.

Lisa Sasevich: Yeah!

Steve Olsher: That's awesome. Kind of plays into my word for you, which is this word, which says, "confidence," if you can read my chicken scratch there. Alex has much better penmanship than I do, no doubt about that. The question that I have for you is, do you remember when you were able to shift into your confidence in terms of, let's say, specifically because people know you as the queen of sales conversion, and you just talked about the enrollment conversations. You've got to be really confident to be able to say, "Hey, I have something that I know can help you, and I'm asking you to invest in it." Do you remember when you shifted from having that fear of asking people to enroll in your products or services to obviously where you are now and feeling 100% confident about it and being one of the best in the world?

Lisa Sasevich: Thank you, thank you, and thank you. Yes, I do. In fact ... I started really confident in the corporate space. They teach you how to sell, you go out. I worked for Pfizer Pharmaceuticals. I was a rep. It happened at great timing. I was on the Viagra launch team. The other drug in my bag as a drug rep was Zithromax, which is, like, he antibiotic that doctors are calling you to get samples. When you have Zithromax and Viagra in your bag, you do not wait in lobbies. I was told I was going into this job where I was going to get to wait in lobbies and read magazines, but not when you have Zithromax and Viagra. I had a lot of confidence, because they basically gave you the pitch,