Announcer: This is Push Button Influence where the world's leading influencers candidly share their exact strategies for maximizing reach, accelerating growth, and generating massive exposure all by leveraging the power of new media. You can become the next Larry King, Oprah, or Howard Stern. All you need to do is broadcast your brilliance. Push Button Influence teaches you how. Here are your hosts Alex Mandossian and Steve Olsher.

Steve Olsher: All right, all right, all right. Welcome, welcome, welcome to another edition here of Push Button Influence. It is a beautiful Wednesday at 4:00 PM Pacific, which is the day that we always broadcast live. Joining me from down under, literally down under my co-host extraordinaire Alex Mandossian. It is actually Alex's birthday. Maybe Jeff later will do a little singing there because you showed us the guitars in the background, man. Now you're going to have to break out a happy birthday rendition for my man Alex Mandossian.

Again, welcome everybody to Push Button Influence. I am Steve Olsher. Today we are joined, Alex and I are joined by Jeff Wenberg. Am I pronouncing that right or did I butcher it?

Jeff Wenberg: No, that's actually spot on.

Steve Olsher: Yay. Okay good. Good, good, good. Jeff, I'll let you define a little bit more about who you are in a little bit here, but what Alex and I do every week here on Push Button Influence when we start out the show is we each begin with a word. Alex because you are in Australia right now, and man, you're not even backwards or anything like that, but is your word going to show up backwards? That's what I'm wondering. Let's see what your word is for the day.

Alex Mandossian: I'm ahead of both of you guys by 16 hours, and I've had two birthdays, one yesterday and one today. It's literally the 10th here. It is 11:00 AM Pacific time in Sydney. Jeff, you and I have never met personally. This is the first physical and virtual meeting, but what you've done with Lead Pages and what your partners have done have really changed the landscape. You're best known because there are a few different platforms that do kind of what you guys do, but you've brought the definition of this three part word, "Do it yourself," to the new media and online marketing landscape. How does, "Do it yourself," fit into Lead Pages, and why is it so important to have a do it yourself platform for newbies, tech dummies, tech challenged, and even people who think they're too smart for marketing, but they have pretested landed pages like you guys? How does that all fit?

Jeff Wenberg: Where it comes into play is just being able to empower, whether it's you or a team member to be able to get results quick. The basis of Lead Pages was breaking down the barrier for people to be able to create effective landing pages without having to go off and hire a designer or hire a developer to be able to make a simple landing page. It's basically about empowerment. That kind of comes off as do it yourself. Basically, everything is built around empowerment. That's how it all ties in.

Steve Olsher: Nice. My word for the day here Mr. Wenberg is this word, which might actually have complex ... Boy I don't usually use words with that many syllables, but that word is complexity. I have a question for you around how the Internet has evolved to the point where ... I've been online since 1993. Alex since 1995. We've both been online for a very long time, and we can both recall the days of bringing about 17 people to try to get up a three word website. It was this whole process. Can you speak a little bit about how we have really just leveled the barriers to entry and really removed the complexity of putting up an online presence that really looks good and converts?

Jeff Wenberg: Yeah. I think with a lot of products that are out there, not specifically just with Lead Pages, but a lot of new marketing products that are out there, they've really helped to let the people that maybe do have a better product, but don't have a huge marketing budget, they've leveled that playing field. They can get those effective pages or email service providers or whatever it is, and they can have as much of an impact as an enterprise company where they have 500 employees and a multimillion dollar budget. You can get the same effect. Obviously, there's still the money on their side, but it helps to level it a little bit, and then remove that complexity. You can actually achieve things without having that huge, huge budget like an enterprise level business would.

Steve Olsher: Yeah. Makes total sense. Alex?

Alex Mandossian: I'm going to shamelessly talk about myself since it's my birthday, and then I'm going to tell you why Lead Pages is annoying because it's so much better than what we did in the past.

In 2007 Jeff, I don't even know if you know these guys because I feel like I'm a decrepit grandpa, but Rick Radish who used to work right under Bill Gates and Armand Warren who's still around, we were running around doing the big seminar together. We were partners, and we came up with Audio Generator, Instant Video Generator, before YouTube, but I had my first million dollar hour with something called Marketing Makeover Generator. What it did was it was an A/B split tester. It put up squeeze pages and thank you pages, and based on that one concept in 2007, I haven't made a million bucks in half an hour since. We did it in 28 minutes actually. It's a great story, but it was the concept that was so amazing.

Here's where it's annoying for me because Lead Pages is 3.0 version of Marketing Makeover Generator, which is not around anymore, but you guys not only bring ease of use and do it yourself, but you bring Proven. You work with Proven. You're poaching Jeff Walker landing pages. You're poaching, even from your competitors co-options, why is it so im