DiscoverThe Freelancer's TeabreakPivoting as a Freelancer in 2025
Pivoting as a Freelancer in 2025

Pivoting as a Freelancer in 2025

Update: 2025-07-24
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Navigating Freelancing in Uncertain Times: Connection, AI, and Adaptation 


In this episode of Freelancer's Teabreak podcast, Emma Cossey, a coach for freelancers, discusses the current complex landscape for freelancers and small business owners in the UK. She touches on the impact of AI, the shift from educational to storytelling content, and the importance of connection and networking. Emma also highlights the challenges and opportunities in offering services versus courses, and emphasises the need for freelancers to adapt by possibly raising prices and refining their offerings. She reassures freelancers that they are not alone in facing these difficulties and encourages them to reach out for support through various communities. 

00:00 Intro
00:13 Current Challenges in Freelancing 
00:52 The Impact of AI and Content Overload 
01:34 Shift Towards Storytelling and Connection 
01:53 Freelancers' Market Dynamics 
03:22 Cost of Living Crisis and Its Effects 
03:52 Strategies for Freelancers to Thrive 
05:48 Importance of Pricing and Skillset Evaluation 
07:30 Maintaining Strong Boundaries and Terms 
07:58 Adapting to Market Changes 
09:39 Conclusion and Support Resources

 

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Email: hello@emmacossey.com 

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Want more support? Check out the Freelance Lifestyle School courses and membership.

Join the Freelance Lifestyle Discord Community: https://discord.gg/RKYkReS5Cz

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Pivoting as a Freelancer in 2025

Pivoting as a Freelancer in 2025

Emma Cossey