Positioning vs. Category Strategy with John Weeke | Ironclad
Update: 2023-04-18
Description
Josh hosts a special Q&A episode with John Weeke, a Product Marketing Manager at Iron cloud, to talk about the differences between positioning and category strategy. Some highlights:
- How positioning can sometimes lead to companies being only incrementally better than their competitors.
- Why you need different versions of your company's story, such as a more visionary story for a CEO presentation, or a more tactical story for sales strategy.
- How ChatGPT and AI will lead to a flurry of new categories.
Submit questions and subscribe to our newsletter here: categoryfirst.substack.com
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