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In this episode, we'll explore how pricing serves as a strategic lever in B2B marketing. We'll discuss its impact on buyer perception, its role in brand positioning and best practices for aligning pricing with value to drive growth.

Cocktail:Jack the Pumpkin
 This cocktail combines applejack, pumpkin puree and apple cider for a smooth, fall-ready blend. The ginger beer gives it a little bite, and the apple slice on top finishes it off. It’s simple, seasonal and just feels right this time of year.

 Ingredients:
6 oz. applejack
4 oz. pumpkin puree
4 oz. apple cider, chilled
6 oz. ginger beer, chilled
4 apple slices, for garnish 

Directions:
Combine the applejack, pumpkin puree and apple cider in a shaker with ice.
Shake vigorously until chilled.
Stir in the ginger beer.
Strain into 4 rocks glasses filled with ice.
Garnish with the apple slices.'

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Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen

About Antidote 71: 
Think of us as your very own offsite, highly effective team of local marketing growth experts, from digital marketing to traditional (who you’d also happily grab a beer with). Antidote 71 is equal parts skill and personality. We’re super fun to hang out with (in our opinion) and exceptionally good at what we do. We love our work and care about the people we work with. 

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