Steal These Three Campaign Ideas
Description
Three Marketing Campaigns You Should Steal
We’re breaking down three real campaigns that drove results and how you can “steal” the strategies for yourself. You’ll walk away with practical, ready-to-use ideas you can plug into your own marketing.
Cocktail: Hello Sun
Aloe isn’t just for sunburns or houseplants; it’s also a surprisingly versatile cocktail ingredient. Bartenders love it for the softness, florality and aromatics it brings to a drink.
For the Hello Sun, Eden Laurin of The Violet Hour crafted her aloe liqueur by reducing aloe water and blending it with rhum agricole and honey, then paired it with mezcal, lime, cucumber and mint. The result is light, refreshing and the perfect cool-down on a hot day.
Ingredients:
3 fresh mint leaves
2 slices of cucumber
3/4 oz. lime juice, freshly squeezed
2 oz. Banhez mezcal
1 1/2 oz. aloe liqueur
Garnish: cucumber slices
Directions:
1. Add the cucumber, mint and lime juice into a shaker, and gently muddle to extract the flavors.
2. Add the mezcal and aloe liqueur, fill with ice and shake until well-chilled.
3. Strain into a rocks glass over fresh ice.
4. Garnish with a cucumber slice.
#cocktailrecipes #marketingpodcast #teamspotlight #podcast
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Hosts: Rich Mackey & Catelin Drey
Producer: Zac Hazen
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