DiscoverProfitable Painter PodcastProfit follows process: turning brushwork into a scalable, data-driven company
Profit follows process: turning brushwork into a scalable, data-driven company

Profit follows process: turning brushwork into a scalable, data-driven company

Update: 2025-10-10
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Ready to scale a painting business to 76 locations with a 24% net profit? In this value-packed episode of the Profitable Painter Podcast, we sit down with Jay Mason, a true industry insider who went from a Sherwin-Williams store manager to building a formidable painting franchise empire.

He pulls back the curtain on the exact systems, processes, and mindset shifts that allow his franchisees, even those with zero painting experience, to build consistently profitable and scalable businesses. If you're tired of the feast-or-famine cycle and want to build a business that works for you, this is your masterclass.

You’ll learn how to:

  • Build Profitability with Precision: Why job costing every single project is the non-negotiable key to achieving an average 24.4% net profit.
  • Master the Sub vs. Employee Debate: Discover the hybrid model Jay recommends, when to make the switch, and how to build win-win partnerships with subcontractors so they treat your clients like gold.
  • Scale with Systems, Not Just Sweat: The proven franchise playbooks that systematize everything from sales to operations, allowing new owners to scale faster and more profitably.
  • Ensure Consistent Cash Flow: The critical importance of marketing year-round and diversifying your service offerings (like garage floors & decks) to keep revenue flowing in any market.
  • Avoid the #1 Pitfall of Failing Contractors: The two major cash flow and profitability traps that sink most business owners, and how to avoid them.
  • The Recipe for Top-Tier Success: The three things Jay’s most successful franchisees all do: continuous education, relentless marketing, and building relationships, not transactions.

If you're ready to stop chasing transactions and start building a business that thrives on relationships and systems, Jay’s insights from analyzing dozens of markets are pure gold.

Key Takeaways:

  • How to negotiate with subs by viewing jobs as a "portfolio" of singles, doubles, and home runs.
  • Why the "path of least resistance" is killing your profitability and how to stay disciplined with your processes.
  • The inexpensive strategy to ensure past clients remember you and become a source of recurring revenue.
  • How offering multiple niche services protects your business during market shifts.
  • Jay's top advice: Never stop learning, network with other successful contractors, and most importantly, have fun building your business.

If you enjoyed this conversation, hit that SUBSCRIBE button for more weekly strategies on mastering your numbers, boosting profits, and building a business that works for you

For being a loyal listener, I want to send you a copy of my new book Profitable Painter. Inside, I’ll show you the exact frameworks that have helped painting businesses save big on taxes, increase profits, and scale with confidence
Head over to profitablepaintercpa.com/book and grab your copy today. Don’t wait — this is my gift to you for being part of the Profitable Painter community. 

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Profit follows process: turning brushwork into a scalable, data-driven company

Profit follows process: turning brushwork into a scalable, data-driven company

Daniel Honan, CPA