On this episode of Keep Hustling, host Aaron Gordon welcomes entrepreneur and author Katie Smetherman Holmes for a deep dive into purpose-driven entrepreneurship. Katie shares how her early search for meaningful work led her to a rewarding career in graphic design, despite doubts from others, and how passion and identity fuel lasting professional success. The conversation explores the connection between personal drive and business identity, and Katie offers advice for anyone struggling to find or act on their purpose, emphasizing the importance of taking small steps and being vulnerable. The episode also highlights the necessity of authentic storytelling in a commoditized marketplace, building genuine connections with clients and teams, and embracing your unique story. Katie closes with inspiration from her late mother: "You can do anything you set your mind to," reminding listeners to persevere and keep hustling through doubts and tough days. Don't miss this candid conversation packed with actionable insights for finding your passion and making it the core of your professional life.

Get To Know Katie Smetherman Holmes 

Katie is an award-winning designer, brand strategist, and international bestselling author. As Founder and CEO of Brand Studio Creative, she works passionately, efficiently, and strategically on international clients of all sizes, no matter the industry. Katie also provides her clients with exceptional brand coaching while providing brand strategy and design services to ensure each client feels empowered, focused, and consistent within their own marketing. 

Katie has experience (but is not limited to) in these industries: Marketing Agencies, Publication Houses, Energy, Oil and Gas, Electrical, Small Boutiques, Business Coaches, Product Entrepreneurs, Legal Services, Data Management Companies, App Development Companies, Event and Conferences, Spiritual Coaches, Construction Companies, AND MANY MORE! 

Katie is a master in Brand Management and Communication, with a background in graphic communication, design, and Art History. She utilizes these teachings in her work every day to bring each design piece new life and energy. 

In her international bestseller, Ignite Your Wisdom, Katie shared her story of why she started her own business to shed light on entrepreneurship, passion, and dedication to her goals. 

Limitless Leadership is her most recent bestselling publication. This anthology is for women ready to stop playing small and rise into their full, God-given potential. This powerful collection brings together visionary women who have shattered self-doubt and redefined success on their own terms.

You can find all her books on the Brand Studio Creative website.

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3 Episode Key Takeaways

1.Define Your Purpose: Katie Smetherman Holmes shares how finding personal meaning was the cornerstone of her success. Her journey from uncertainty about her major to building a thriving six-figure creative business underscores the importance of aligning your career with the passions and values that drive you.

2. Take the Leap—One Step at a Time: Both Aaron Gordon and Katie Smetherman Holmes agree that fear often holds people back from pursuing their true purpose. The episode highlights that even small steps toward your goal matter—whether it's side hustling, planning, or simply voicing your dreams. Progress is fueled by starting, no matter how small.

3.. Authenticity Builds Connection: Katie Smetherman Holmes stresses that genuine storytelling is the key to resonant brands and lasting relationships—even in a commoditized, digital-first world. By being vulnerable and sharing both victories and struggles, individuals and businesses foster trust, loyalty, and community that set them apart from competitors.

Show Overview


00:00   Seeking Purpose in Work

04:32   Choosing Art Over Engineering

07:59   Finding Purpose Through Vulnerability

09:56   Chasing Passion and Purpose

13:41   Authenticity Connects in AI Era

17:05   Prioritizing Human Connection at Work

22:49   Embrace Vulnerability in Hustle

23:41   Perseverance and Determination