Quadrupling Revenue - Strategically Scaling with Sachee Perera (COO of CorePlan)
Description
Today we’re in conversation with Sachee who was recently appointed the COO of CorePlan, helped with the growth of startups like UberEats and was the founder of Bugle. Sachee tells all, revealing his lessons from building a marketplace, quadrupling CorePlan’s revenue, and on a more personal note, burnout.
Timestamps:
00:00 - Welcome to The Way Forward
00:20 - Sponsor shoutout
00:47 - Intro to Sachee
1:23 - Sachee’s early career and scaling teams to becoming the best in the country
2:54 - Lessons from starting a marketplace startup
4:26 - Why marketplaces should quality check their supply
7:07 - How to differentiate your marketplace
9:07 - How to find your early-stage users
11:16 - Pre-launch activities that will set you up for a successful launch
12:58 - Community-driven marketing, featuring Thrive’s successful community
15:20 - Getting a community going
18:00 - How CorePlan quadrupled their revenue by doing less
22:02 - It’s okay to start small
24:53 - Why the mid-market is probably your best market for scale
26:58 - How early-stage startups can react to (and benefit from) black swan events
29:08 - Burnout - how booking a spontaneous holiday away isn’t the solution, and what Sachee does instead
34:28 - Sachee’s hopes for the startup space in Perth
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