R2Kast 282 - Natasha Edwards on Nuffield Scholarship, Garlic Farming, and Building a Rural Brand
Description
Today we welcome Natasha Edwards onto the R2Kast. Hailing from the Isle of Wight, Natasha brings her wealth of experience as a Nuffield Scholar and garlic farmer to the table. She shares her unique journey, starting with a family farming business that has become a national brand. The Garlic Farm now welcomes over 200,000 visitors annually, showcasing innovation and sustainability in rural business. 🧄
Natasha discusses her Nuffield Scholarship topic, which focuses on farm certification and how it can enhance profitability and promote agroecological practices. Her approach aims to correct market failures by creating transparency in food production, enabling consumers to understand the environmental and health benefits of their choices. 🌱
Her story is one of resilience, detailing how her family rebuilt their business from scratch after financial challenges. From farmers’ markets to a thriving tourist destination, Natasha’s work highlights the power of direct consumer relationships and sustainable business practices. 🏡
Natasha also dives into her global travels, from the UK to Africa and Europe, and shares plans to explore innovative certification schemes in New Zealand, California, and Estonia. Her passion for education and connecting consumers with the origins of their food shines through every step of her journey. 🌍
Enjoy!
Thanks to Howden Rural for the support.
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