Today, as part of the Tales of a Nuffield Scholar series, we chat to Nic and George Snell, brothers who bring entrepreneurial spirit and innovation to farming. From their shared roots on the family farm to global insights gained through their Nuffield journeys, they’ve cultivated a wealth of knowledge in agriculture.

Nic and George take us through their experiences growing up on the family farm, navigating its transformations, and how their father’s entrepreneurial mindset influenced their ventures. With a focus on adding value, they share their journey in establishing the pioneering Certainly Wood brand, which brought kiln-dried firewood to the UK market.

Both Nic and George also reflect on their individual Nuffield Scholarship topics. Nic’s research centred on forestry and woodland, while George explored marketing opportunities in agriculture. Their global travels for Nuffield highlighted the importance of adaptability and innovation in farming practices, which they’ve implemented back home.

Recently, they’ve been involved in sustainable initiatives, including forestry projects and alternative markets, showcasing how their dedication to progression continues to shape their vision for the future of farming.

Enjoy!

Thank you to Howden Rural for their support of this project.

The views in this podcast are those of the participants and not the Nuffield Farming Scholarships Trust.

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