Rebuilding Purpose: How Veterans Grow America Through Entrepreneurship
Description
The transition from military service to civilian life represents one of the most challenging journeys many veterans face. For Donnell Johns, founder of Veterans Growing America, this transition sparked an innovative mission to transform how America supports its veteran entrepreneurs.
After 26 years of distinguished Army service spanning Desert Storm, Somalia, and leadership roles in recruiting, Johns found himself struggling with his post-military identity. "I wanted to find out who Donnell was," he shares, describing how his entire adult identity had been shaped by military service since age 18. Like many veterans, he faced isolation, purpose loss, and the daunting challenge of building a new life without his military community. The solution emerged unexpectedly at a veteran networking event where Johns realized something profound: instead of focusing on veteran challenges like PTS and homelessness, America needed to see veterans as capable entrepreneurs, leaders, and innovators.
Veterans Growing America evolved from this insight into a comprehensive ecosystem supporting veteran entrepreneurship. The organization now operates storefronts in Virginia and Maryland exclusively featuring products from veteran and military spouse-owned businesses. These spaces serve as more than retail environments—they're community hubs hosting business boot camps, networking events, and even veteran-led activities like line dancing classes. Johns powerfully notes that "veterans can't eat 'thank you for your service,'" emphasizing that economic opportunity through entrepreneurship provides the meaningful support veterans truly need.
Ready to support veteran entrepreneurs? Visit veteransgrowingamerica.com to explore their business directory, learn about upcoming events, or make a donation. Better yet, visit their storefronts at Stonebridge at Potomac Town Center (Virginia) or Clarksburg Premium Outlets (Maryland) to discover quality products while directly supporting veteran business owners. Your purchase does more than complete a transaction—it validates a veteran's new mission and purpose.