This week, I'm taking a play from "Stuff You Should Know" and I'm going into the archives to pull back a 'classic' - CRM Foundations for Partnerships!

UNLIKE my para-social friends Chuck and Josh, however, I'm calling it a 'rehash' because I'm not just cycling up the old content. I've pulled it out for an update and tied it a pretty big announcement, at least for me... and maybe anyone trying to make Salesforce 'work' for Partnerships. 

In this episode:

• What's happened in Partnerships since last year 
• CRM's are still worthless for Partners OOTB
• The Ice Machine Problem - still relevant! 
• Psssst, you Salesforce people... wanna buy an "ice machine" for Partnerships? 
• Announcing Partner Foundations - now seeking Beta customers! 

If you're struggling with attribution and want to make Salesforce 'work' for your team so that you can focus on program growth and scale, let's talk!

aaron@partnerstrat.com = email me here for access to a demo video of Partner Foundations, a Salesforce native solution for scalable Partner attribution!

If you're not on Salesforce.... well I'm sorry... I can only do so much! I'm still happy to chat and advise on the principles that are driving our new solution and, as soon as we get to market and 'stabilize' growth ourselves, we'll be looking to duplicate the concepts across other platforms.

Check out my LinkedIn Newsletter for the writeup and a screenshot teaser - look forward to chatting soon! 

Until next time, good luck partnering! 

Aaron Howerton
www.linkedin.com/in/aaronhowerton
www.partneropspartner.com