Rethinking Pilates Training and the Future of the Industry with Jenna Zaffino
Description
The Pilates industry is evolving faster than ever, but not always in the right direction.
Nic is joined by educator, mentor, and business strategist Jenna Zaffino, who has been shaping conversations in Pilates for over two decades.
Jenna shares her journey from ballet to studio ownership, and how her personal challenges led her to pivot into mentorship and health coaching.
Nic and Jenna discuss the realities of running a Pilates studio today and the future of teacher training.
Timestamps
00:00 Introduction to Jenna Zaffino
02:23 What is broken within the Pilates industry
06:51 Challenges in the Pilates community
08:05 The evolution of Pilates training
12:56 How Jenna discovered Pilates
17:16 Going from studio owner to mentor and coach
21:10 Balancing business with personal life
26:17 Why the traditional studio model is flawed
29:15 Building client relationships and tracking progress
30:29 Profitability of Pilates studios
31:55 Defining and communicating your value proposition
35:31 The power of authenticity and connection
36:07 Common struggles for studio owners
40:40 How Jenna got into business coaching
50:16 Mental health, inclusivity, and the future of Pilates
56:10 Quick fire questions
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