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“...We want to be the industry standard for creators and brands…”

With an estimated 50 million content creators active globally right now, it’s hard to believe that the creator economy is one of the most overlooked and underserved sectors when it comes to financial support and services.  

Armed with his wealth of knowledge of the finance industry, with previous experience working in Barclays and with years of being a content creator himself, Lotanna decided to combine both passions to create XPO. Realising the wealth of untapped potential in the creator economy, Lotanna set out to revolutionise the way that creators are able to take control over their finances.

XPO’s CEO and co-founder, Lotanna Ezeike joins host Shameer Sachdev to explore his first-hand experience as a content creator himself, how the lack of financial resources affected his own career and why platforms like XPO are a vital lifeline for the economy. 

From the mission of XPO to how brands face huge financial risks in the creator economy, they leave no stone unturned.

They cover:

👉 Differentiation in the creator economy

👉 Acquiring users in a niche market

👉 Scaling users authentically

👉 Creating meaningful partnerships

👉 Being a first-time founder

👉 The wealth of untapped potential in the creator economy

If you’re interested in marketing strategies to grow your fintech startup or just want some insight into the best growth practices, tune in to this episode of The FML Podcast.

Subscribe here:

👉 www.thefmlpodcast.com

👉 Email: hello@growthgorilla.co.uk

And connect with Lotanna here:

👉 LinkedIn: www.linkedin.com/in/lottsxpo
👉 Twitter: @lottsxpo

About the show

In this FML Podcast, brought to you by Growth Gorilla, we cover everything you need to know to boost your fintech’s growth. Search for “The FML Podcast” on all podcast platforms and follow to never miss an episode. 

On behalf of the team here at Growth Gorilla, thanks for listening!