Eastside Golf founders Earl Cooper and Olajuwon Ajanaku join Jimmy Roberts to share how they turned a side hustle into a multi-million dollar brand—collabing with Jordan Brand and landing retailers like Nordstrom and Dick’s Sporting Goods (to say nothing of having a U.S. President wear their gear).

From literally shipping orders out of their apartments to reshaping golf culture, Eastside Golf is changing what the game looks like—and who it’s for.

In this episode:

Going viral after Chris Paul wore their gear on CNN

The Zoom call with Michael Jordan that changed everything

The power of authentic storytelling in business

Why giving back to Morehouse College sits at the core of their mission

Whether you’re in golf, fashion, or building your own company, this conversation is a blueprint for hustle, vision, and purpose.

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