Leeanna Pitt, CPO at Gener8, talks about her experiences in scaling product management from early stage companies through to growth, exit and beyond.

The Guest - Leeanna Pitt, CPO at Gener8:

Leeanna Pitt is the CPO at Gener8, a London-based company that empowers users to understand, control and be rewarded for their data. Previously she led the product department and successfully scaled and exited “We Got Pop” backed by Octopus Ventures, and following the acquisition of WeGotPOP by Entertainment Partners, Leeanna moved into the role of SVP International Product, where she led product globalisation to further territories and acquisitions. 

Scaling Product Management: Strategies and Challenges:

Product Management today is a critical aspect of tech companies, that bridges the gap between business strategies and customer needs, but what does it take to start your product management journey on the right foot?

First of all, it is important to start with a deep understanding of the business goals and align the product strategy accordingly. One of the critical challenges in scaling is ensuring that product management does not devolve into a mere delivery function but remains a strategic collaborator within the organisation. The misconception that product management is just about churning out features can inhibit its true potential to drive the business strategy through an effective product roadmap and meet both business goals & user needs.

If utilised and empowered correctly, product management can function as the strategic engine of a business, capable of translating market needs, technical feasibility, and user requirements into a coherent strategy that aligns with the organisation's objectives.

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This episode is a treasure trove for anyone involved in or interested in the intricacies of product management. Her journey illustrates the significance of strategic thinking, the challenges of scaling, and the future potential of AI in shaping product strategies across industries. For further insights and inspiration, tune into this compelling episode of Story of Software.

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