S1-E3: ROI (Return On Investment) of doing User Experience Research
Description
Today's episode will cover the benefits of User Experience Research.
It will also explain:
Why organizations don't really value our (UXR) work?
What UX research Return On Investment is?
How to record and calculate this Return On Investment achieved by doing a User Experience Research?
All of those are supported by examples.
📖 The UX Research Powerhouse, Vol. 1 — The Foundation of UX Research Strategic Leadership
Launching in November 2025, A playbook and manifesto for research leaders, with a 365-day leadership roadmap, tools to measure impact, and a bonus chapter on AI. 📘 Get the book on Amazon: here
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