John Campbell is Head of Digital Platform Strategy at Oxford University Press. In our conversation, he illustrated the main tasks of the different teams in the Digital Strategy area at OUP and he suggested not to specialise too early in your career, but to be flexible and always learn new skills. As regards the future of publishing he stressed how content is pivotal to answer consumer needs.

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Books mentioned: 
- The Right Stuff by Tom Wolfe 
- Astérix 

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Portrait illustration by Ellie Beadle. Music: Dig the Uke by Stefan Kartenberg (c) copyright 2016 Licensed under a Creative Commons Attribution Noncommercial (3.0) license. https://bit.ly/1VLy3cJ Ft: Kara Square.