Propaganda helps usher in a new form of tribalism and the modern culture war.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: propaganda@brink.com

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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Bernays, Edward L. 2004. Propaganda. Ig Publishing.

“#BrandsGetReal: Brands Creating Change in the Conscious Consumer Era.” 2019. Sprout Social. https://sproutsocial.com/insights/data/brands-creating-change/

Brooks, Khristopher J. 2023. “Ron DeSantis threatens Anheuser-Busch over Bud Light marketing campaign with Dylan Mulvaney.” CBS News. https://www.cbsnews.com/news/florida-ron-desantis-bud-light-dylan-mulvaney-anheuser-busch/

“Corporate Social Responsibility: A Brief History.” Association of Corporate Citizenship Professionals. https://accp.org/resources/csr-resources/accp-insights-blog/corporate-social-responsibility-brief-history/

Disney Parks. 2022. “Write The Next Chapter Of Your Life With Disney | Storyliving by Disney.” YouTube. https://www.youtube.com/watch?v=NsvA8ZkdL4Q

Dockterman, Eliana. 2016. “Budweiser Just Renamed Its Beer 'America.'” Time. https://time.com/4324384/budweiser-america-rename-beer/

“The Dove Self-Esteem Project.” Dove. https://www.dove.com/us/en/dove-self-esteem-project.html

Ellul, Jacques. 1965. Propaganda: The Formation of Men's Attitudes. Vintage Books. https://ratical.org/ratville/AoS/Propaganda-JE-Vintage1973.pdf

Etcoff, Nancy, Susie Orbach, Jennifer Scott, and Heidi D'Agostino. 2004. “THE REAL TRUTH ABOUT BEAUTY: A GLOBAL REPORT” 

Findings of the Global Study on Women, Beauty, and Well-Being.” Club of Amsterdam. https://www.clubofamsterdam.com/contentarticles/52%20Beauty/dove_white_paper_final.pdf

Farhi, Paul. 1991. “THE ORIGINAL SPIN DOCTOR.” The Washington Post. https://www.washingtonpost.com/archive/lifestyle/1991/11/23/the-original-spin-doctor/109f782a-5964-4d99-94f7-b4b666bc1f74/

“15 years of Axe Effect: the world's most sexist advertising campaign.” 2011. This is not ADVERTISING. https://thisisnotadvertising.wordpress.com/2011/11/07/15-years-of-axe-effect-the-worlds-most-sexist-advertising-campaign/

Giardina, Henry. 2023. “Bud Light Has Always Been Super Queer, Actually.” INTO more. https://www.intomore.com/culture/bud-light-has-always-been-super-queer-actually/

Klee, Miles. 2023. “‘Woke’ Companies Don’t Go Broke, and the Profits Prove It.” Rolling Stone. https://www.rollingstone.com/culture/culture-features/woke-companies-broke-profits-1234710724/

Luttrell, Andy. 2016. “Cognitive Dissonance Theory: A Crash Course.” YouTube. https://www.youtube.com/watch?v=9Y17YaZRRvY

“Making a Difference in Racial Equity.” 2020. Walmart.https://corporate.walmart.com/news/2020/06/05/making-a-difference-in-racial-equity

Morel, Lindsey. 2009. “The Effectiveness of the Dove Campaign for Real Beauty in Terms of Society and the Brand.” SURFACE at Syracuse University. https://surface.syr.edu/cgi/viewcontent.cgi?article=1479&context=honors_capstone

Olson, Alexandra, Kate Brumback, and Matt Ott. 2020. “'A slap in the face:' Goya faces boycott over Trump praise.” AP News. https://apnews.com/article/02dc77e29f848bebbc4e1434df056864

Perjurer, Kevin. 2022. “Disney Channel's Theme: A History Mystery.” YouTube: Defunctland. https://www.youtube.com/watch?v=b_rjBWmc1iQ

“21st Century Ad Campaigns: See all Top 15 Winners and eBook.” 2015. Ad Age. https://adage.com/article/news/advertising-age-s-21st-century-ads-top-15-ad-campaigns/296525

Wamsley, Laurel. 2023. “In a new video, Dylan Mulvaney says Bud Light never reached out to her amid backlash.” NPR. https://www.npr.org/2023/06/30/1185356673/trans-influencer-dylan-mulvaney-bud-light-backlash

Youn, Soo. 2018. “Nike sales booming after Colin Kaepernick ad, invalidating critics.” ABC News. https://abcnews.go.com/Business/nike-sales-booming-kaepernick-ad-invalidating-critics/story?id=59957137