Social media creates an environment where propaganda becomes our default mode of expression. Because everyone is a brand.

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BRINK media group is re-imagining how brands, causes and artists compete in the oversaturated attention marketplace through original productions and branded entertainment.

Website: thisispropaganda.show

Instagram: instagram.com/thisispropagandashow

Email: propaganda@brink.com

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Cohosts: Josh Belhumeur and Malcolm Critcher

Story Editor: Matt Decker

Producers: Jaclyn Hubersberger and Reed Chandler

Additional Audio Engineering: Paul Injeti

Original music: Josh Belhumeur

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“Big Red Boot.” MSCHF. https://mschf.com/shop/big-red-boot/

“Black Panther (soundtrack).” Wikipedia. https://en.wikipedia.org/wiki/Black_Panther_(soundtrack)

Bradley, Bill. 2022. “US Advertising Sales Projected to Pass $300 Billion for First Time Ever in 2022.” Adweek.

https://www.adweek.com/convergent-tv/us-advertising-sales-projected-to-pass-300-billion-for-first-time-ever-in-2022/

Ferere, Cassell. 2021. “Brand Blasphemy? What Nike’s Move To Sue MSCHF For Lil Nas X ‘Satan Shoes’ Tells Us About Pop Culture.” Forbes. https://www.forbes.com/sites/cassellferere/2021/03/30/nikes-move-to-sue-mschf-for-its-lil-nas-x-satan-shoes-tells-us-about-pop-culture/?sh=58f905dc55fc

Huddleston Jr., Tom, and Zachary Green. 2022. “Liquid Death CEO Mike Cessario: We chose 'the dumbest possible name' for water.” CNBC. https://www.cnbc.com/2022/11/26/liquid-death-ceo-mike-cessario-we-chose-the-dumbest-possible-name-for-water.html

Museum of Broadcast Communications Encyclopedia of Television. 1997. “Colgate Comedy Hour, The.” Television Academy Interviews. https://interviews.televisionacademy.com/shows/colgate-comedy-hour-the

Silbert, Jake. 2021. “MSCHF's At All Costs Clothing Line Plays With Prices.” Highsnobiety. https://www.highsnobiety.com/p/mschf-at-all-costs-clothing-line/

Silbert, Jake. 2021. “MSCHF's Guns 2 Swords took The Met Gala, Thanks to Grimes.” Highsnobiety. https://www.highsnobiety.com/p/mschf-guns-2-swords/

Suess, Jeff. 2017. “Our history: P&G put the 'soap' in 'soap opera.'” Cincinnati Enquirer. https://www.cincinnati.com/story/news/2017/10/04/our-history-p-g-put-soap-soap-opera/732149001/

Whitten, Sarah. 2023. “Barbie is highest-grossing domestic film release in 2023.” CNBC. https://www.cnbc.com/2023/08/24/barbie-is-highest-grossing-domestic-film-release-in-2023.html

“Your Hit Parade.”  Wikipedia. https://en.wikipedia.org/wiki/Your_Hit_Parade