The world around us is competing for our attention and this causes our focus to shift from one thing to another often. Thus reducing our ability to concentrate over time as we are easily distracted. Focus has been defined as the central point of one's attention. Attention is simply what an individual is observing. Attention doesn’t exclude any other factors. While concentration starts to control attention and thus excludes other factors around and cultivates the skill of focus.

“The internet – especially the rise of apps and platforms that prey on our focus – has supercharged this attention drain. And it’s not due to a personal flaw or individual weakness. Most of these attention-grabbing methods are intentional; they’re elaborately designed for the very purpose of keeping you distracted.” Johann Hari 

We are living in an Attention Economy where companies are selling OUR attention.

Cultivating focus is going to become a radical act. 

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