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In this conversation, Jasmine and Kayla discuss various aspects of running a beauty business, focusing on training, social media strategies, and the importance of adapting to changes in online learning and content creation. They explore the significance of search ability on platforms like Instagram and TikTok, the need for engaging video content, and the metrics that matter for improving social media performance. The episode also features humorous client stories during the 'Tea Time' segment, adding a light-hearted touch to the serious discussions.

Takeaways

• Technical challenges can happen to anyone, even tech-savvy individuals.
• Training others can lead to personal growth and new insights.
• Business opportunities can arise unexpectedly, such as purchasing a salon.
• Membership models in online learning may be losing relevance.
• Social media is evolving, and businesses must adapt their strategies accordingly.
• Searchability on platforms like Instagram is becoming crucial for visibility.
• Creating content that is savable and shareable is key to engagement.
• Video content is essential for connecting with audiences in 2025.
• Understanding analytics can help businesses optimize their social media efforts.
• Client interactions can lead to unexpected and humorous stories.

KAYLA: https://www.instagram.com/socialsforsalons/

JASMINE: https://www.instagram.com/bellabronzetans/

TIMELY: https://www.gettimely.com/